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(Hispanics made up more than 30 percent of the audience.)Īnalyst Shawn Robbins of Boxoffice Pro says there are larger issues at play beyond politics, but adds the latter can’t be entirely ignored.
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It overperformed in the West and in the Southeast, including in many Hispanic-led markets. Lightyear also under-indexed in the Northeast, where many locales are Democratic-leaning, as well as in Canada. ( Toy Story 4 was within the range of normal three years ago in the Midwest.)ĭisney insiders counter that red-leaning states contributed the same percentage of the overall gross for Lightyear as they did for Sonic 2. There’s no hard-and-fast evidence proving that the political conversation hurt Lightyear, although the film did under-index by a fairly large margin in the Midwest, according to a source with access to Comscore regional data. Disney went broke.” And a verified Twitter account for the GOP Judiciary Committee boasting more than 223,000 followers followed by tweeting, “Make Toy Story great again.” Jim Jordan (R-Ohio), who is the minority ranking member of the House Judiciary Committee and has 2.8 million followers, tweeted June 21, “Buzz Lightyear went woke.
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Nor did it help that Lightyear became a political punching bag for conservative Republican lawmakers when a same-gender kiss scene was reinstated in the film after Pixar employees said Disney was censoring “overtly gay affection” following the uproar over Disney CEO Bob Chapek’s handling of Florida’s so-called “Don’t Say Gay” bill.įollowing the movie’s opening over Father’s Day weekend, U.S.
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Kids are notorious for being repeat viewers, which can propel a big-screen movie to enjoy incredible multiples. In June 2019, about 45 percent of ticket buyers for Toy Story 4 were kids and parents. Pixar movies have always been known for attracting both younger and older adults who don’t have kids, but the family turnout for Lightyear was notably light. 'Top Gun: Maverick' Flies Past $900M in Latest Box Office Milestoneīy Sunday night of the June 17-19 weekend, everyone in Hollywood was asking the same question, since the opening couldn’t be pinned only on the pandemic: What happened?ĭisney insiders privately point to mixed reviews from critics - at least for a Pixar offering - and less-than-rave audience scores, as well as marketing and brand confusion. Steven Spielberg's 'The Fablemans' to Launch in New York and L.A. Worse, it bowed in second place behind holdover Jurassic World Dominion in a surprise upset, even if it could boast the best opening of the pandemic for an animated film ( Sonic was a live-action/CGI hybrid).Įurope's Theatrical Window Standoff Gives Studios Pause Over Strategy
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Hollywood and theater owners breathed a huge sigh of relief.īut when Pixar and Disney’s Toy Story spinoff Lightyear debuted in cinemas over Father’s Day weekend, only about 38 percent of those turning out were families, helping to explain why the movie launched to $50.6 million, instead of an expected $70 million to $85 million. Paramount insiders estimated that nearly 60 percent of the audience on opening weekend was kids and parents, proving that families were indeed willing to set aside concerns about the ongoing pandemic and return to theaters. In early January of this year, Sonic the Hedgehog 2 set off a loud boom at the domestic box office when opening to $72.1 million in theaters.